How Product Management Works in B2B vs B2C
On the face of it, B2B and B2C firms’ structures and processes appear completely divergent. When thinking about B2B, one visualizes large sales teams (in suits), dedicated account managers, conferences, customer meetings etc. In the B2C world, we think of scale, branding, mass marketing etc. The case for confusion: However, looking a
January 22, 2024
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