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The Reality Behind “Market Insurance Initiatives”

Have you ever wondered why established companies suddenly announce projects around trending buzzwords like blockchain, metaverse, IoT, or AI? Often, these aren’t driven by genuine innovation but by what I call “market insurance initiatives”—reactive moves to hedge against being left behind in a trend. These initiatives are fueled by statements like: *

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January 8, 2025 1 Comment

Why do market leaders fall behind

Every once in a while, a new-age startup disrupts the established giants even though the giant has great management talent.  Why does this happen?  Often, it’s the “Innovator’s Dilemma” at play. Here’s what trips incumbents: 1. They don’t invest in products outside what core customers want. 2. They shy away from areas

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January 8, 2025 No Comments

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