Product Leadership Blog

Fixed costs are killing startups

Fixed costs hit startups harder than anything else. Full-time engineers and office spaces, for instance – use up cash regardless of their utilization. This downturn is making founders acutely aware of this reality.   Here’s a common scenario I have observed a few times: Founders realize that their idea isn’t gaining traction and

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Software in the Indian SMB market

“Indians don’t want to pay for software”.  I heard this from a few SaaS entrepreneurs serving the SMB market (especially ones focused on efficiency). They have either shut down or exited the Indian market.  They allude to “cultural” reasons (cost-consciousness) as to why their products failed in this market.  However, a detailed

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