A startup I advise helps companies expand globallyâincorporating abroad and managing legal & compliance requirements across multiple countries. Their product is solid, especially for parent companies juggling entities worldwide. But to be very honestâcross-border compliance isnât exactly exciting for most techies and problem-solvers in the startup world. Itâs a world of massive
I once advised a startup serving SMBs like salons and parlours. Their original pitch was straightforward: 𥠓We offer marketing services as a product for $200/month, making it affordable for small businesses that canât pay $500â$1000/month to agencies. We have high margins and strong growth due to our low-cost structure (product first
Why do some stories get remembered and some donât? These are the broad patterns that I see in memorable stories that leaders can learn from – a) Evoking strong emotions – Stories that evoke excitement, compassion (or even outrage) are more likely to be remembered than ones that donât. This is why
“Stop telling storiesâJust get me the data!” Product managers hear/use this quite often, donât we? Some of us hesitate to use storytelling because we associate the word âstoryâ with âfictionâ or even âlies.â However, the best leaders I know recognise that data alone is not enough. Storytelling is a crucial toolâespecially when:
