Product Leadership Blog

Vision without validation

A good vision can be intoxicating.  Management literature gives a lot of importance to creating and communicating vision – sometimes in the form of stories. It helps to motivate people and gives a general sense of direction.  I have often seen founders and operating leaders get excited about vision. They make great

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How Product Management Works in B2B vs B2C

On the face of it, B2B and B2C firms’ structures and processes appear completely divergent. When thinking about B2B, one visualizes large sales teams (in suits), dedicated account managers, conferences, customer meetings etc. In the B2C world, we think of scale, branding, mass marketing etc.   The case for confusion:   However, looking a

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