In 2020, online education, or EdTech, was one of India’s hottest sectors. We all thought it would change education forever, breaking down barriers and making quality learning accessible to everyone. The idea seemed perfect: top teachers could record lessons once, and millions of students across the country could access them at a
SMBs often hire from their close circles, such as relatives and friends (in addition to having family members work in the business). They may also bring in workers from their native towns or villages where they have strong social connections. This approach helps bridge trust gaps that come with unfamiliar/unmonitored workers. It
In many sectors, SMB owners play a hands-on role in daily operations, allowing them to maintain tight control. However, as these businesses scale, they often face principal-agent problems, leading to potential moral hazards. Some examples In the absence of the owner, salon employees might underreport foot traffic, affecting collections. Bar owners regularly
In certain sectors, SMBs have the advantage of navigating local regulations more easily, which can put larger, organized players at a disadvantage. Wholesale markets often operate in cramped, unsafe buildings, avoiding the higher costs associated with adhering to safety norms. Street vendors and small footpath shops typically avoid rental expenses, although they
A common startup pitch revolves around consolidating fragmented industries dominated by SMBs. The idea? Leverage economies of scale to grow faster and more profitably than standalone small businesses. While this strategy has seen success in sectors like medical labs, it’s been less effective in others, such as groceries, fashion retail, farming, and
🚀 Vivek embarked on a new journey at ABC Inc. as Group Product Manager. His prior stint was with a mature global firm with a very people-friendly culture. In contrast, ABC Inc. was known for its aggressive culture – long work hours, type A personalities etc. Within months, things started going south.
Fixed costs hit startups harder than anything else. Full-time engineers and office spaces, for instance – use up cash regardless of their utilization. This downturn is making founders acutely aware of this reality. Here’s a common scenario I have observed a few times: Founders realize that their idea isn’t gaining traction and
“Indians don’t want to pay for software”. I heard this from a few SaaS entrepreneurs serving the SMB market (especially ones focused on efficiency). They have either shut down or exited the Indian market. They allude to “cultural” reasons (cost-consciousness) as to why their products failed in this market. However, a detailed
On the face of it, B2B and B2C firms’ structures and processes appear completely divergent. When thinking about B2B, one visualizes large sales teams (in suits), dedicated account managers, conferences, customer meetings etc. In the B2C world, we think of scale, branding, mass marketing etc. The case for confusion: However, looking a
Creating visibility for yourself in an organisation goes hand in hand with building credibility (through impact, delivery etc). Many mid-level professionals wrongly believe that they can continue growing in their careers by positioning themselves as “sages” (high on credibility but low on visibility). The truth is that only very few roles allow
